Hi, I am Aadya, a fourth-year fashion communication designer and multidisciplinary creative with a slightly unhealthy curiosity for how things look, feel and work.

My work moves across visual design, branding, UI/UX, editorial design, creative direction, social media and digital experiences.

I enjoy taking an idea at its roughest stage, figuring out what it is trying to say, and then giving it a visual language of its own.

Fashion is where I started, but I have never really liked staying in one box. A project can take me from designing a magazine to building an app, from developing a brand identity to creating a social campaign, or from researching culture to experimenting with AI.

I research, experiment, design, break things, redesign them and eventually make something that works. I am interested in ideas with personality, design with purpose and projects that give me an excuse to learn something new.

I like the part of design where there is still room to ask, "What if we did it differently?" Good design should not just look good. It should have something to say.